Services

We help our clients solve their most complex challenges by providing services across several core need areas:

Category Management

We transform data into information, information into insight and insight into strategic recommendations. At SSI, we manage and analyze data to identify opportunity gaps by providing the following:

  • Standard monthly reporting on basic performance measures, such as: sales, velocity distribution, merchandising, and competitive activity
  • Data analysis & interpretation on category performance
  • Assessment of New Product performance
  • Brand/SKU performance reviews
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Business Development

SSI presents unbiased, objective insights to identify and maximize category and brand growth opportunities including:

  • Product innovations & New product launches
  • Brand/Line extensions
  • Consumer targeting
  • Total Market expansion
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Custom Market Research

SSI Develops custom designed qualitative & quantitative research to obtain consumer feedback on key elements of the marketing mix associated with branding and new product launches. The goal of our research planning and execution is to help our clients understand the deep context of consumer attitudes, experiences, usage and purchase behavior.

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Integrated Marketing

SSI leads our clients in establishing effective branding programs that are strategically focused and fully integrated to influence consumer preferences and behavior.

Using outside-in thinking, SSI employs a data-driven approach that focuses on identifying consumer insights and developing strategies and tactics within the right channels to forge a stronger brand-consumer relationship.

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